As the world moves more and more into the digital space, businesses are finding that an online presence is no longer a nice-to-have, but essential to reaching out and engaging with potential and existing customers and clients.
Aligning your online presence to your business objectives can be really tricky though, especially if you’re not sure how to measure the value of your online endeavours.
Here’s where we can help.
Our goal is to find out exactly how valuable one click is on your website.
To do this we’ve devised a system of tools and methodologies that we call Continual Target Management.
Continual Target Management is the process of constantly aligning your online eco system to your business needs.
Map Business Goals
Measure and Reuse
The first step in the process is to determine what is valuable to your business. While the ultimate goal for most businesses is to close sales, there are many other micro-interactions that businesses need to win in order to bring their customers to the point of making a sale. These can be anything from downloading a product brochure, to filling in an online request form. Each of these interactions get calculated together when aligning your digital strategy to your Business Goals.
Lead Forms Filled in
Product brochure Downloads
Opportunities can be found both internally, by re-engaging with customers who have done business with you before, or externally by finding new customers through profiling and grouping.
This step is a lot like preparing a real-world store for customers to come in and out during the day. How do you want your customers to move through your store? What deals and specials do you want them to see? If someone is seeking assistance for a product they have just purchased, how do you take them through all the marketing isles to the support desk where they really need your help?
Digital is no different. Nimble helps in this process by ensuring that your digital properties are serving your users in the best and most efficient way possible.
A large component of the Nimble offering is making use of the data gathered in the previous steps to accurately and effectively target users through online campaigns.
Platforms we utilise
One of the biggest benefits of the online world is the ability to measure and understand exactly how your customers and potential customers are interacting with you. This data is incredibly useful for ensuring that you have an enticing message, clear calls to action and an efficient marketing strategy that brings you the greatest return on investment.